I'm a Project Manager and Business Systems Analyst who coordinates projects for Ford's digital programs & experiences.
With over 10 years of experience in web & software development, my work showcases my ability to manage large-scale projects and programs from initial concept to execution with stakeholders and developers from across the globe.
My ongoing curiosity led me to pursue a Masters at the University of Michigan, where I studied User Experience Research and Design.
Currently, I work on Ford's digital experiences, where I coordinate, plan, and execute digital projects and programs for Ford automobile owners, including developing and managing project budgets, timelines, and scope while ensuring all Ford stakeholder needs are aligned every step of the way.
I also gather requirements specifications to develop and prioritize user stories, acceptance criteria, user & data flow diagrams, and functional & technical requirements in Azure DevOps to enable developers to deliver improvements to Ford’s digital programs.
Lastly, I oversee the product backlog and facilitate key agile ceremonies, including daily stand-ups, sprint planning, and retrospectives, to streamline project delivery and minimize churn, ensuring projects are completed on time and under budget.
Recently, I started working with a team of Graduate Student Instructors (GSIs), Course Assistants, and the Professors in standardizing the grading criteria and teaching methodology for a 250-student Needs Assessment & Usability Evaluation course, ensuring a consistent and high-quality learning experience based on continuous student feedback and refinement.
I also graded, reviewed, and provided insight to students on a wide range of a usability assignments throughout the semester, including personas and scenarios, competitive analysis, observations, surveys, interviews, data analysis, heuristic evaluations, usability testing, journey maps, and more.
I worked on various Ford-related initiatives, where I planned, documented, and executed projects for the Delivery & UI/UX Strategy team to deliver new digital experiences for Ford dealers and customers across their entire ecosystem.
During my tenure at VML, I planned and executed targeted customer experiences with Adobe Experience and Target, including A/B testing digital marketing campaigns to better understand user needs and help drive revenue.
I spearheaded the design, implementation, and testing of a highly intuitive and mobile-friendly preordering system, leveraging a diverse range of user experience methodologies to gather valuable insights. Armed with these findings, I implemented a new preordering process, enhancing it from both a B2B and B2C standpoint, increasing user engagement and propelling preorder sales to over 200% year over year.
I led a comprehensive user experience research initiative for the co-op's pre-order process, employing qualitative UX research techniques that involved engaging flower growers and florists through interviews. To gain deeper insights, I crafted a detailed journey map of their experience and facilitated a participatory design session to foster collaboration.
Armed with these valuable insights and recommendations, I spearheaded the implementation of an advanced mobile pre-ordering system. This innovative solution enables florists and buyers to effortlessly add inventory and place pre-orders for the upcoming market day, all from the convenience of any mobile device. We also empowered growers to manage and fulfill orders on-the-go, thanks to a user-friendly interface accessible on their phones.
While at Thomson, I designed, prototyped, and tested new software features for the Accounting CS software suite. I also wrote and implemented end-to-end quality assurance testing plans and collaborated with dozens of international colleagues remotely to ensure our software was free of bugs. Lastly, I wrote and executed complex SQL queries on large data sets for our clients and internal teams.
