Business Systems Analyst

• Coordinate, plan, and manage Ford's owner experience projects, overseeing timelines, scope, and budgets to ensure alignment with business and stakeholder needs throughout the Software Development Life Cycle.
• Work with Ford stakeholders & cross-functional teams to gather business, technical, & functional requirements, create user stories, acceptance criteria, and flow diagrams in Azure DevOps.
• Serve as both Product Owner and Scrum Master, managing product backlogs, epics, and features. Lead agile ceremonies such as daily stand-ups, sprint planning, burn down analysis, and retrospectives to minimize churn, improve quality, and deliver projects efficiently with development teams.
• Plan and oversee User Acceptance and Quality Assurance Testing, ensuring all updates meet Ford’s requirements, address the needs of partners and users, and align with the Definition of Done.
• Oversee project integration of various web technologies & digital tools, integrating with digital tools and platforms such as Google Analytics, AWS, Shopify, Mailchimp, Mandrill, FileMaker, and Tableau while ensuring compliance with Ford data privacy policies and legal regulations.
• Collaborated with admins and on-site staff to analyze product issues, and support requests, implementing a streamlined process for issue tracking, which reduced response turnaround time from 3 days to 24 hours.
• Collaborate with design teams to ensure products are accessible, meeting WCAG standards and aligning with Ford’s accessibility guidelines.

Course Assistant

• Collaborated with Graduate Student Instructors (GSIs), Course Assistants, and Professors to standardize grading criteria and teaching methodologies for a 250-student Needs Assessment & Usability Evaluation course.
• Ensured a consistent and high-quality learning experience by incorporating continuous student feedback and refinement throughout the course.
• Graded, reviewed, and provided feedback on a variety of usability assignments, including: Personas and Scenarios, Competitive Analysis, Field Studies, Surveys, Interviews, Data Analysis, Heuristic Evaluations, Usability Testing, Journey Maps, and more.

Business Systems Analyst - Delivery

• Collaborated with client leadership to gather requirements and create prioritized user stories, acceptance criteria, and functional specs in Jira, enabling developers to enhance web platforms efficiently.
• Led User Acceptance Testing (UAT) and QA efforts to ensure targeted web and email updates met business and user needs.
• Streamlined the intake and prioritization process by standardizing design templates and user stories in Miro, reducing delivery time by three weeks.
• Actively participated in Agile ceremonies, including daily stand-ups and retrospectives, improving delivery efficiency and reducing churn.
• Partnered with Product Owners, SMEs, and cross-functional teams to implement personalized digital experiences using Adobe Analytics and Adobe Target.
• Managed tailored email campaigns for Product Owners, leveraging historical customer data to boost revenue through marketing channels.
• Conducted A/B tests with stakeholders to determine high-performing web content that drives conversions and sales.
• Coordinated product page updates in Adobe Experience Cloud, delivering personalized content within two days of product reveals.
• Facilitated journey mapping sessions in Figma with strategists to enhance the dealer management system (DMS) by understanding user needs and third-party touchpoints.

Project Manager

I spearheaded the design, implementation, and testing of a highly intuitive and mobile-friendly preordering system, leveraging a diverse range of user experience methodologies to gather valuable insights. Armed with these findings, I implemented a new preordering process, enhancing it from both a B2B and B2C standpoint, increasing user engagement and propelling preorder sales to over 200% year over year.

Project Manager

I led a comprehensive user experience research initiative for the co-op's pre-order process, employing qualitative UX research techniques that involved engaging flower growers and florists through interviews. To gain deeper insights, I crafted a detailed journey map of their experience and facilitated a participatory design session to foster collaboration.

Armed with these valuable insights and recommendations, I spearheaded the implementation of an advanced mobile pre-ordering system. This innovative solution enables florists and buyers to effortlessly add inventory and place pre-orders for the upcoming market day, all from the convenience of any mobile device. We also empowered growers to manage and fulfill orders on-the-go, thanks to a user-friendly interface accessible on their phones.

Business Systems Analyst

While at Thomson, I designed, prototyped, and tested new software features for the Accounting CS software suite. I also wrote and implemented end-to-end quality assurance testing plans and collaborated with dozens of international colleagues remotely to ensure our software was free of bugs. Lastly, I wrote and executed complex SQL queries on large data sets for our clients and internal teams.

University of Michigan