Business Systems Analyst

• Coordinated, planned, and managed Ford's owner experience programs, overseeing timelines, scope, and budgets to ensure alignment with business and stakeholder needs throughout the Software Development Life Cycle.
• Worked with Ford stakeholders & cross-functional teams to gather business, technical, & functional requirements, create user stories, acceptance criteria, and flow diagrams in Azure DevOps.
• Served as both Product Owner and Scrum Lead, managing product backlogs, epics, and features. Lead agile ceremonies such as daily stand-ups, sprint planning, burn down analysis, and retrospectives to minimize churn, improve quality, and deliver projects efficiently with cross-functional teams in multiple countries.
• Worked with admins and on-site staff to analyze product issues and support requests, implementing a streamlined process for issue tracking, which reduced response turnaround time from 5 days to 24 hours.
• Oversaw project integration of various web technologies & digital tools, integrating with platforms such as Google Analytics, AWS, Shopify, Mailchimp, Mandrill, FileMaker, and Tableau while ensuring compliance with Legal & Ford data policies.
• Collaborated with design teams to ensure products are accessible, meeting WCAG standards and aligning with Ford’s accessibility guidelines.
• Wrote and organized User Acceptance and Quality Assurance Testing, ensuring all changes addressed the needs of stakeholders and align with Ford's Definition of Done.

Course Assistant

• Collaborated with Graduate Student Instructors, Course Assistants, and Professors to standardize grading criteria and teaching methodologies for a 250-student Needs Assessment & Usability Evaluation course.
• Ensured a consistent and high-quality learning experience by incorporating continuous student, professor, and course assistant feedback throughout the course.
• Graded, reviewed, and provided feedback on a variety of usability assignments, including: Personas and Scenarios, Competitive Analysis, Field Studies, Surveys, Interviews, Data Analysis, Heuristic Evaluations, Usability Testing, Journey Maps, and more.

Business Systems Analyst

• Gathered business requirements and created and prioritized user stories, acceptance criteria, and functional specs in Jira, enabling developers to enhance web platforms efficiently on behalf of client leadership.
• Streamlined the intake and prioritization process by standardizing design templates and user stories in Miro, reducing delivery time by three weeks.
• Actively participated in Agile ceremonies, including daily stand-ups and retrospectives, improving delivery efficiency and reducing churn.
• Partnered with Product Owners, SMEs, and cross-functional teams to implement personalized digital experiences using Adobe Analytics and Adobe Target.
• Managed tailored email campaigns for Product Owners, leveraging historical customer data to boost revenue through marketing channels.
• Conducted A/B testing on behalf of Product Owners to determine which high-performing web content drives the most conversions and sales.
• Coordinated product page updates in Adobe Experience Cloud, delivering personalized content within two days of product reveals.
• Planned User Acceptance and Quality Assurance Testing efforts to ensure targeted web and email campaigns met business and user needs.
• Facilitated journey mapping sessions in Figma with strategists to enhance the dealer management system (DMS) by understanding user needs and third-party touchpoints.

Product Manager

• I spearheaded the design, implementation, testing, and training of a highly intuitive and mobile-friendly preordering system, leveraging a user-centered methods to gather insight as I iterated.
• First, I engaged with administrators, farmers, and buyers through Interviews, Journey Mapping, and a Participatory Design sessions to understand the existing pre-order process and discover what existing issues create the biggest problems for users.
• Armed with these findings, I wrote functional and technical requirements for a new pre-order process, addressing specific pain points with and improve the process for all stakeholders, including administrators, farmers, and buyers.
• Next, I prototyped, designed, and implemented a new mobile-friendly pre-order app in Figma & Glide, creating a more user friendly experience that propelled preorder sales to over 200% year over year.
• Throughout the process, I iterated and ideated as User Acceptance and Quality Assurance Testing was conducted, increasing overall business satisfaction drastically.
• Lastly, I created and presented Standard Operating Procedures and training documentation for administrators, farmers, and buyers for the new CRM platform, cutting onboarding time for new users in half.

Business Systems Analyst

• I lead discovery sessions with clients through Interviews and support requests to develop requirements specifications and acceptance criteria for new software features and functionality for upcoming project development sprints for the Accounting CS software suite.
• I also wrote and organized User Acceptance Testing and Quality Assurance Testing Plans to ensure our software met the business requirements and were free of bugs.
• Lastly, I wrote and executed SQL scripts to perform advanced data analysis, delivering data-driven insights to both the business and clients, which drove key business decisions & helped optimize internal processes.

University of Michigan

I majored in User Experience Research and Design, which allowed me to partner with clients to conduct human-centered design research, including journey maps, diary studies, wireframing, prototyping, surveys, A/B testing, participatory design, usability testing, thematic analysis, focus groups, and interviews.

In my Mobile Innovation Development class, I lead the mobile app development of my Lil Library idea from initial concept to reality, where we created a mobile application in Java using Android Studio.