Business Systems Analyst

• Coordinated, planned, and managed Ford's owner experience programs, overseeing timelines, scope, and budgets to ensure alignment with business and stakeholder needs throughout the software development life cycle.
• Worked with Ford stakeholders & cross-functional teams to gather business, technical, & functional requirements, create user stories, acceptance criteria, and flow diagrams in Azure DevOps.
• Served as both Product Owner and Scrum Lead, managing product backlogs, epics, and features. Lead agile ceremonies such as daily stand-ups, sprint planning, burn down analysis, and retrospectives to minimize churn, improve quality, and deliver projects efficiently with cross-functional teams in multiple countries.
• Worked with admins and on-site staff to analyze product issues and support requests, implementing a streamlined process for issue tracking, which reduced response turnaround time from 5 days to 24 hours.
• Oversaw project integration of various web technologies & digital tools, integrating with platforms such as Google Analytics, AWS, Shopify, Mailchimp, Mandrill, FileMaker, and Tableau while ensuring compliance with Legal & Ford data policies.
• Collaborated with design teams to ensure products are accessible, meeting WCAG standards and aligning with Ford’s accessibility guidelines.
• Wrote and organized User Acceptance and Quality Assurance Testing, ensuring all changes addressed the needs of stakeholders and align with Ford's Definition of Done.

Course Assistant

• Collaborated with Graduate Student Instructors, Course Assistants, and Professors to standardize grading criteria and teaching methodologies for a 250-student Needs Assessment & Usability Evaluation course.
• Ensured a consistent and high-quality learning experience by incorporating continuous student, professor, and course assistant feedback throughout the course.
• Graded, reviewed, and provided feedback on a variety of usability assignments, including: Personas and Scenarios, Competitive Analysis, Field Studies, Surveys, Interviews, Data Analysis, Heuristic Evaluations, Usability Testing, Journey Maps, and more.

Business Systems Analyst

• Gathered business requirements and created and prioritized user stories, acceptance criteria, and functional specs in Jira, enabling developers to enhance web platforms efficiently on behalf of client leadership.
• Streamlined the intake and prioritization process by standardizing design templates and user stories in Miro, reducing delivery time by three weeks.
• Actively participated in Agile ceremonies, including daily stand-ups and retrospectives, improving delivery efficiency and reducing churn.
• Partnered with Product Owners, SMEs, and cross-functional teams to implement personalized digital experiences using Adobe Analytics and Adobe Target.
• Managed tailored email campaigns for Product Owners, leveraging historical customer data to boost revenue through marketing channels.
• Conducted A/B testing on behalf of Product Owners to determine which high-performing web content drives the most conversions and sales.
• Coordinated product page updates in Adobe Experience Cloud, delivering personalized content within two days of product reveals.
• Planned User Acceptance and Quality Assurance Testing efforts to ensure targeted web and email campaigns met business and user needs.
• Facilitated journey mapping sessions in Figma with strategists to enhance the dealer management system (DMS) by understanding user needs and third-party touchpoints.

Product Manager

• I spearheaded the design, implementation, testing, and training of a highly intuitive and mobile-friendly preordering system, leveraging a user-centered methods to gather insight as I iterated.
• First, I engaged with administrators, farmers, and buyers through Interviews, Journey Mapping, and a Participatory Design sessions to understand the existing pre-order process and discover what existing issues create the biggest problems for users.
• Armed with these findings, I wrote functional and technical requirements for a new pre-order process, addressing pain points and improving the process for all stakeholders, including administrators, farmers, and buyers.
• Next, I prototyped, designed, and implemented a new mobile-friendly pre-order app in Figma & Glide, creating a more user friendly experience that propelled preorder sales to over 200% year over year.
• Throughout the process, I iterated and ideated as User Acceptance and Quality Assurance Testing was conducted, increasing overall business satisfaction drastically.
• Lastly, I created and presented Standard Operating Procedures and training documentation for administrators, farmers, and buyers for the new CRM platform, cutting onboarding time for new users in half.

Business Systems Analyst

• I lead discovery sessions with enterprise users and analyzed support requests to develop requirements specifications and acceptance criteria for new software features and functionality for Accounting CS's upcoming agile sprints.
• I also wrote and organized User Acceptance Testing and Quality Assurance Testing Plans to ensure our software met the business requirements and were free of bugs.
• Lastly, I wrote and executed SQL scripts to perform advanced data analysis, delivering data-driven insights to both the business and users, which drove key business decisions & helped optimize internal processes.

Master of Science in Information

at the University of Michigan

I majored in User Experience Research and Design, partnering with clients to conduct human-centered design research, including journey maps, diary studies, wireframing, prototyping, surveys, A/B testing, participatory design, usability testing, thematic analysis, focus groups, and interviews.

In my Mobile Innovation Development class, I led the development of the Lil Library mobile app from initial concept to reality, creating an mobile application in Java using Android Studio.