Projects & Professional Development

• Designed and built YourSeason, a mobile-first PWA covering all 12 seasonal color types with palette guides and curated product recommendations. Architected a three-pipeline Cloudflare Worker handling editorial content (KV), affiliate inventory (self-hosted NAS via Cloudflare Tunnel), and social metadata injection (HTMLRewriter).
• Designed and built SpecSheet, a zero-backend fast-reference app covering 20+ spec sets across brewing, coffee, tech, and design. Implemented client-side full-text search via Cmd+K, deep-linkable URL fragments, and one-click copy on every formula, deployed on Cloudflare Pages with no login or account required.
• Built scaffold.sh, a shell script and Raycast integration that initializes a new Cloudflare Pages project (git, ESLint, Husky, GitHub repo, CLAUDE.md) in under 60 seconds with no terminal required, eliminating 15 minutes of repetitive setup from every new project.
• Built photos.corbet.dev, a self-hosted image uploader backed by Cloudflare R2 and a single Worker, replacing a third-party dependency with a fully owned solution that outputs copy-ready URLs in raw, Markdown, BBCode, and HTML formats instantly.

Business Analyst

• Mapped IT support user journeys across five operational markets, identifying misrouting root causes and implementing a ZenDesk self-service knowledge base that cut total support tickets submitted by 50% and misrouted tickets by 80%.
• Managed end-to-end API and data integration across Azure, Snowflake, Epicor, Wherefour, and Power BI, maintaining SOX/legal compliance across all markets during live enterprise platform deployments.
• Led requirements gathering and UAT sessions with executive stakeholders to design and deliver custom Power BI dashboards and reports, directly aligned to executive decision-making workflows.

Business Systems Analyst & Product Owner

• Worked with Ford stakeholders and cross-functional teams to gather requirements, create user stories, acceptance criteria, and flow diagrams in Azure DevOps.
• Conducted A/B tests for Ford stakeholders, leading to a new registration process that increased lead form submissions by 15%.
• Implemented a streamlined issue tracking process that reduced response turnaround from 5 days to 24 hours.
• Served as both Product Owner and Scrum Lead, managing product backlogs and leading agile ceremonies with cross-functional teams in multiple countries.
• Oversaw integration of Google Analytics, AWS, Shopify, Mailchimp, Mandrill, FileMaker, and Tableau while ensuring compliance with Legal and Ford data policies.
• Collaborated with design teams to ensure WCAG accessibility compliance and alignment with Ford's accessibility guidelines.

Course Assistant

• Collaborated with instructors to standardize grading criteria and teaching methodologies for a 250-student Needs Assessment & Usability Evaluation course.
• Graded and provided feedback on UX assignments including Personas, Competitive Analysis, Field Studies, Surveys, Interviews, Heuristic Evaluations, Usability Testing, and Journey Maps.

Business Systems Analyst

• Streamlined Ford product page updates in Adobe Experience Cloud, accelerating deployment of personalized content from 15 days to within three days of new product announcements.
• Managed targeted email campaigns using Adobe Experience Manager, resulting in a 25% increase in click-through rates and a 10% uplift in revenue.
• Facilitated journey mapping sessions in Figma to enhance the dealer management system, reducing digital support requests by 30%.

Product Manager

• Owned full product lifecycle for a pre-order platform overhaul, from discovery research through requirements, implementation, UAT, and training, serving 60+ growers and florists across weekly markets.
• Replaced a fragile shared Google Sheet workflow with a mobile-first CRM pre-ordering system, resulting in 200%+ growth in user engagement and total preorders.
• Conducted end-to-end UX research including stakeholder interviews, journey mapping, and a participatory design session across three distinct user groups (board, growers, buyers) to surface and prioritize requirements.
• Designed and shipped two companion mobile applications, one for bouquet preordering, one for partner channel ordering, expanding the platform beyond the original scope.
• Led three separate virtual training programs and authored SOPs for administrators, 20+ flower farm growers, and 40+ florists; cutting new administrator onboarding time in half.

Business Systems Analyst

• Led discovery sessions with enterprise users to develop requirements specifications and acceptance criteria for new software features for Accounting CS agile sprints.
• Managed User Acceptance Testing and Quality Assurance Testing plans with stakeholders to ensure software met business requirements and was free of bugs.
• Wrote and executed SQL scripts to perform advanced data analysis, delivering data-driven insights that drove key business decisions and optimized internal processes.

Master of Science in Information

at the University of Michigan

Majored in User Experience Research and Design, partnering with clients to conduct human-centered design research, including journey maps, diary studies, wireframing, prototyping, surveys, A/B testing, participatory design, usability testing, thematic analysis, focus groups, and interviews.

In my Mobile Innovation Development class, I led the development of the Lil Library mobile app from initial concept to reality, creating a mobile application in Java using Android Studio.

Bachelor of Business Administration

at the University of Toledo

Majored in Marketing, Sales, & Ecommerce